As the only “user researcher” at Magic, I led several research projects and provided actionable insights into designs and developments.
Context
Startups often can't afford user research, but as a designer, I felt uneasy implementing designs without user input. So, I started a research program at Magic. I handled the behind-the-scenes work and set up a quick research process for the team. I'm flexible in my research methods, adapting to each project's needs. No matter what approach I use, I always deliver insights fast – in days, not weeks.
Project Challenges
Significant administrative work required to establish the research workflow.
Securing leadership support and approval.
Limited time and resources to execute projects.
Deliverable
Delivered several research insights including developer onboarding, product naming, pricing, brand perception, and blockchain trends, etc. If you're interested in learning any of my research projects, feel free to reach out!

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