Developer Empathy

As a non-developer, I needed to understand how developers evaluate, adopt, and integrate new SDKs. I focused on core questions such as:

• What information do developers look for when evaluating a new SDK?

• How do they try or build with a new SDK?

• Where do they go when they face technical issues?

  
  

Solving the Right Problem

I was initially scoped to redesign the signup page to improve conversion. However, after gaining a fuller understanding of the user journey, it became clear that a single-page redesign would not solve the underlying issues. I reframed the problem and proposed a more holistic approach—examining the entire developer journey from discovery to first successful integration.

Building Context Through Cross-Functional Insights

To ground my designs in real developer needs, I conducted developer interviews and partnered closely with the sales team. These conversations surfaced common questions, objections, and product differentiators discussed during sales calls. I translated these insights directly into the onboarding experience to better align product messaging with developer expectations.